Getting High Paying AdSense Ads on Your Blog

Getting High Paying AdSense Ads on Your Blog

So, you have been using AdSense for awhile now and you have done everything to make your blog AdSense friendly. You are putting up targeted content and bringing in relevant ads to your site. You may be enjoying decent revenue due to your efforts, but you want to step it up a notch.

So, what can you do to increase your AdSense revenue even further?

• Attract higher paying ads of course!

Sounds simple right? Not so much.

Let's first review the AdSense program itself. It is driven by the Google AdWords program. In this program the advertisers pay for ads to appear during searches which are based on keywords which they choose. The cost of these ads is based on a auction type setting where advertisers bid an amount that they are willing to pay, per keyword, to have their ads appear. If they are the highest bidder for that keyword, their ad will appear higher in the ads or more frequently.

Keeping this in mind, the most popular keywords will obviously be the more expensive keywords for the advertiser since the competition is so great. It's simple demand and supply.

So, how does this benefit you? Well, considering the advertisers are paying more for the ads targeted with these high paying keywords, you, as the AdSense advertiser, will gain greater revenue for these higher paying ads whenever they appear on your site. Figure out which are the higher paying keywords and you will attract the higher paying ads and thus the higher paying revenue.

Now you may be asking yourself how you can locate those higher paying keywords. This is where it can get tricky.

Yes, there are obvious high paying keywords which anyone can guess; Insurance Rates and Viagra come to mind. But, if your niche is not in one of these over saturated areas, it may be a little more difficult to figure this out.

Google has a great free tool for you.

One great tool to assist you in this endeavor is the Google AdWords Keyword Tool. If you type your keyword(s) or phrase into the search box, Google will not only deliver you the keyword stats based on historical data, they also have a column you can add to show the Estimated Average Cost Per Click (CPC) that advertisers are paying for those keywords. (Note: This is not displayed as a default column, you must choose it from the customize columns list)

Experiment with different keywords and see which are gaining the most CPC. This can give you some insight into the higher paying ads.

Make sure enough ads exist in your niche.

Once you have determined some of the higher priced keywords, head over to Google and type those terms into the search box. Make sure that there are enough relevant ads for those keywords in the top and left hand columns. If there are several ads, it generally is a competitive keyword and chances are it is paying a higher revenue. Numerous ads will also insure you will have these higher paying ads appearing more frequently on your blog.

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